What is the Certified Image and Personal Branding Advisor?

The Certified Image and Personal Branding Advisor is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Soft Skills & Personal Development.

How long does this certification take?

The programme takes 20 Week and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Image and Personal Branding Advisor (CIMA2)

Executive Summary

Certified Image and Personal Branding Advisor

Designed for today’s high-impact professionals, the Certified Image and Personal Branding Advisor (CIMA2) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 20 Week programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CIMA2 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Image and Personal Branding Advisor

Acronym

CIMA2

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Leadership Capability

Develop the strategic and operational skills to lead complex marketing strategy functions

Organisational Impact

Design and implement marketing strategy systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine

Marketing Strategy, Segmentation and Positioning

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Market analysis and environmental scanning
Segmentation, targeting and positioning (STP)
Customer personas and insight
Value proposition design and messaging
Competitive analysis and differentiation

Marketing Strategy and Brand Management

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Marketing strategy and the mix
Segmentation, targeting, positioning
Brand strategy, identity and equity
Value proposition and messaging
Consumer behaviour and insight

Digital Marketing and Content

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Digital marketing strategy
Content marketing and editorial
SEO and search marketing
Paid media and display
Social media and community

Marketing Analytics and Growth

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Marketing analytics and attribution
Web and campaign analytics
Customer data and CRM
A/B testing and experimentation
Funnel and lifecycle marketing

Account Management and Customer Growth

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Key account management strategy
Building strategic customer relationships
Account planning and whitespace analysis
Cross-selling, up-selling and expansion
Customer success and retention

Marketing Technology, Data and Analytics

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
CRM and marketing automation platforms
Customer data platforms and segmentation
Marketing analytics and attribution
Web, campaign and funnel analytics
A/B testing and experimentation

Customer Insight and Market Research

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Market research design and methods
Qualitative and quantitative research
Voice of the customer and feedback
Customer experience and journey mapping
Competitive and market intelligence

Specialised Selling and Channels

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
B2B, B2C and B2B2C selling
Channel and partner sales
Retail, merchandising and category growth
E-commerce and marketplace selling
Inside sales and telesales

Stakeholder Engagement and Communication

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Stakeholder mapping and engagement
Cross-functional collaboration with product and service
Influencing and persuasion
Professional presentation and pitching
Negotiation with clients and partners

Leading Growth, Innovation and Transformation

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Growth strategy and demand generation
Sales and marketing transformation
Digital and data-driven go-to-market
Innovation and new product launch
Change management and adoption

Professional Ethics, Standards and Governance

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Marketing and sales ethics
Truthful advertising and claims
Consumer protection and fair treatment
Data privacy, consent and compliance
Brand safety and responsible marketing

Performance Measurement and Continuous Improvement

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Marketing and sales KPIs and dashboards
ROI, CAC and lifetime value
Funnel, pipeline and conversion metrics
Benchmarking against best practice
Root-cause analysis and problem solving

Pricing, Revenue and Commercial Management

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Pricing strategy and models
Value-based and dynamic pricing
Promotions, discounts and margin
Revenue management and yield
Commercial deal structuring

Advanced Professional Practice: Consulting and Advisory Excellence

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
The consulting mindset and trusted advisor positioning
Diagnosing client problems before prescribing solutions
Structuring engagements: scope, deliverables and expectations
Discovery interviews and evidence gathering
Root cause analysis frameworks in advisory work

Data, AI and Digital Tools for the Modern Professional

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Data literacy: reading, questioning and using data
Descriptive statistics for everyday professional decisions
Data visualisation and dashboards that inform
Generative AI as a professional productivity tool
Automation, workflows and no-code tools

Professional Communication, Influence and Negotiation

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Executive communication and presence
Presentation and public speaking
Communicating with families and carers
Influencing and security awareness
Powerful questions and listening

Leadership, People and High-Performance Teams

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Coaching and skill development
Leading groups and workshops
Leading project teams
Team leadership in customer service
Leading and lagging indicators

Talent, Culture and the Modern Workplace

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Training needs analysis and learning strategy
Measuring wellbeing outcomes
Cultural competence and diversity
Building a learning culture
Entrepreneurship and start-ups in agriculture

Customer, Market and Stakeholder Value

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Market linkages and aggregation
Digital marketplaces and e-commerce
Pay structures, benchmarking and market pricing
Collaborative and client-led planning
Treating customers fairly and market conduct

Financial and Commercial Acumen for Professionals

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Access to finance, grants and investment
Financial reporting standards (IFRS/GAAP)
Cost-effectiveness and value-for-money analysis
Financial inclusion strategy
Investment principles and objectives

Evidence, Measurement and Decision Quality

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Dashboards and visualisation
Reputation measurement
Data governance and quality
Text and interaction analytics
Data warehousing and data lakes

Strategy, Innovation and Leading Change

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Aligning teams around strategy
Innovation management and creative problem-solving
Measuring digital transformation impact
Strategic analysis: PESTLE, SWOT and Porter’s Five Forces
Business case and strategic alignment

Project and Programme Delivery Essentials

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Loyalty programmes and rewards
Team leadership in field and project settings
Emotional intelligence for project managers
Project management standards (PMI, PRINCE2)
Designing a safety programme or control

Quality, Process Excellence and Continuous Improvement

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Clean code and design patterns
Continuous improvement in service
Data quality and stewardship
Data quality and governance
Continuous improvement and lean banking

Governance, Risk, Ethics and Compliance

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Fraud, bribery and anti-money-laundering
Foreign exchange and currency risk
Risk appetite and governance
Fraud detection and prevention
Concentration and sector risk

Sustainability, Safety and Responsible Practice

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Monitoring, evaluation and sustainability plan
Environmental monitoring
Integrating HSE and environment
Occupational hygiene principles
Environmental impact assessment

Certification Recap and Integrated Review

Your Certification in Action: 90 Days to Recertification

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Designing your first 90 days after certification
Your one-year professional development trajectory
The two-year horizon: expertise, leadership and professional standing
Recertification, CPD and staying current
Building your professional portfolio and evidence of practice

Capstone Project and Certification Readiness

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Capstone scoping: a real growth or brand challenge
Market and customer analysis
Designing a marketing or sales strategy
Budget, ROI and feasibility analysis
Campaign or go-to-market plan

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Image and Personal Branding Advisor principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

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Step 2: Enrol & Pay Online — Instantly

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Step 3: Study in the GLI Learning Portal

Work through 15 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

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Frequently Asked Questions

Common Questions

What is the CIMA2 certification?

The Certified Image and Personal Branding Advisor (CIMA2) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CIMA2?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CIMA2 certification take to complete?

The programme is structured over 20 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CIMA2 internationally recognised?

Yes. GLI certifications are recognised across 85+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CIMA2 certification?

The Certified Image and Personal Branding Advisor is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CIMA2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CIMA2?

The Certified Image and Personal Branding Advisor is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CIMA2?

The Certified Image and Personal Branding Advisor carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CIMA2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CIMA2?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CIMA2 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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